Tuesday, February 8, 2011

A 30-day hustling challenge: Why?

I started off with several bombastic promises for the course:

* You’ll get more done in 30 days than you accomplished in all of last year
* You’ll be able to save hundreds or even thousands of dollars
* You’ll be able to get disproportionate results, or extraordinary outcomes that are disproportionate with the amount of work you put in.

Here’s why:

Most people have become comfortable with mediocrity.

For many of us, the people around us rarely challenge us. For example, it’s almost taboo to call someone out for bullshitting their way through yet another excuse. Instead, we allow ourselves to use the same old tired cliches: “I don’t have enough time to do that,” “I could never get X results,” “I didn’t go to X university / I don’t have Y,000 blog readers / I don’t live in Z city.”

Interestingly, when I call out loser commenters on this site — respectfully but firmly — they love it. Few people around us have the honesty to tell us we’re simply making excuses for things we could do.

And so I wanted to show you that with a week’s work with the right guidance, you could accomplish more than in an entire year.

Guidance matters.

I got 2 months’ of results from 2 months of working out with a personal trainer. I learned more from a conversation with a master copywriter than from 4 months of reading books. And in this course, I showed you tested methods to change your behavior, including experts like BJ Fogg, Derek Sivers, and Tim Ferriss. Telling yourself to “try harder” is not enough. Telling yourself you could get the information for free “if you really wanted” is delusional. Trusted guidance matters.


I’m well aware that the surrounding market is sleazy.

The name “I Will Teach You To Be Rich.” A course on earning more money. If you were to stumble on this site, what would you think first? Scam, of course.

I work in one of the most difficult markets of all: money. Where there’s lots of money to be made, there are scammers. There are schemes. And there are a few legitimate people who offer incredible value.

That’s why I have to prove that my material works — to separate myself. And proof doesn’t come from me saying it works, it comes from you actually getting results on your own.

Yes, there are other background factors that enhance credibility — like the fact that I have a book, or went to X college, or have 300,000+ readers/month — but there is nothing as persuasive as you getting results.

But if we’re speaking frankly, most of the material on earning money is pure sleaze. In fact, go search for [earn more money] to see what I mean. Compare any of that — free or paid — to the material you’ve read here.

My goal is make my free content more valuable than anything else out there. Which means that my premium content is of a quality level that most people have never seen before. Here’s what one of my readers sent me:

“I really like where you are heading. Your free material is better than what I paid for in college. You should have a “Ramit in lieu of college” course, because your info is much more applicable to the actual world.” – Wayne Patton

I hope I can continue to do that for you, because I know that in a world filled with “Top 10” lists and linkbait junk, true quality is rare — and when I spend time investing in you and you get results, you’ll keep coming back…and one day explore some of my premium offerings.

Skepticism is not a strategy.

I spoke to one of my top Earn1k students last week — she earned over $80,000 in 8 weeks — and she was talking about how much her entire viewpoint has changed. Once you realize that you can control your situation — how much you earn, how much you work, where you live, etc — it’s amazing to look back at ourselves a few years ago…when we were skeptical and disbelieving that any of this could work.

Skeptics always have an excuse because it’s easier to be skeptical than to take the risk of trying something and possibly failing. Skeptics use codewords — much like racists do — to mask their fear and loathing of something different. For example, they’ll say they don’t have enough time (when everyone has the same 24 hours per day). They’ll complain about having “already tried that,” but when you dig in and ask them what they actually tried, they’ll demur.

There’s nothing I hate more than vocal skeptics — not only because they cheat themselves out of their own potential, but because they convince others that they can’t do it, either.

As Seth Godin said,

“A check in your wallet does you very little good. It represents opportunity, sure, but not action.

Most of us are carrying around a check, an opportunity to make an impact, to do the work we’re capable of, to ship the art that would make a difference.

No, the world isn’t fair, and most people don’t get all the chances they deserve. There are barriers due to income, to race, to social standing and to education, and they are inexcusable and must fall. But the check remains, now more than ever. The opportunity to step up and to fail (and then to fail again, and to fail again) and to continue failing until we succeed is greater now than it has ever been.”

I write for the As, Bs, and Cs — but I systematically ignore one of them.

Imagine the world has As, Bs, and Cs in any field. In this one, the As are already managing their money, they’ve read my book (and others), and they’re earning as much as they need to lead the lifestyle they choose. They’re already doing it.

The Bs are the greatest in number. They have the potential to do something great, but for whatever reason — like actual barriers, self-imposed barriers, or external responsibilities — they haven’t achieved what their potential first. They can be reached if you communicate to them in the right way.

The Cs are a lost cause. Sure, they might be salvageable to help, but that’s not something I’m interested in or capable of. This enrages certain people who believe that we should help everyone, but I live in the world of practicality, not utopia. If I have the chance to help an A become an A+ in 3 months, or a C become a B- in 3 years, who am I going to choose? There are other people who make it their life’s work to work with Cs, but it’s not me.

And so this is also applicable for you. When I teach negotiation, or interviewing, or automation, or even earning more money, I teach you how to focus on the right level of analysis for you. It’s ok not to please everyone. I’d rather spend my time hyper-focused on exactly your needs than try to serve everyone.

I’m separating out the people for the next step.

The first step was hustling. We covered how to use automated scripts to live anywhere, quit your job, or get promoted.

Then we covered the psychological techniques from the worlds of social influence and persuasion to dominate your goals.

Next, I showed you how to negotiate better than 99% of people to get higher hourly rates, meetings with top executives, and how to convince people to pay you for your valuable services.

And finally, I showed you the fundamental differences between people who win and people who dream, and the characteristics of both.

Now I’m turning the entire hustling series on its head to show you how to take your new skills…and get paid for them.

For the last 30 days, every post on this site has had a box to join a free Earn1k Insider’s List. While this is the last public post on the 30-day hustling course, I have an entire week of new material for the people who took action and signed up.

Even with tens of thousands of new people who signed up, it’s still incredible how few people (relatively) take even the smallest step to sign up for something where they’ll get more free material. It goes to show you how low the bar is for taking action — and why people who take action get disproportionate rewards.
http://www.iwillteachyoutoberich.com/

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